Within 5 seconds of landing on your web Design, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate?
If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been web designing and optimizing your website.
A website can’t simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website’s user experience, functionality, and appropriately complements your content.
Your website also needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It’s easy to get caught up with how great you are as a business, which you forget to make sure we are addressing core concerns your audience has first and foremost.
So today we will be helping you with 10 important tips which can help you improve the web design
1. Use the Right Images: Fortunately, you have a lot to choose from. But still, cause caught many of us decide to plague our website with extremely stocky photos.
Just because a stock website has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself.
If real photographs aren’t an option, there are techniques you can use to help pick out the right photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining.
2. Navigation: When designing your website, navigation is key, it’s essentially the map that displays the core places users can visit.
There’s nothing worse than a site with a disorganized or confusing navigation interface. When improving your website’s navigation, it’s important to ensure that your visitors can easily find what they’re looking for.
Some characteristics of a lean navigation bar include streamlined content, navigation hierarchy, and responsive design, so the experience doesn’t drastically change on mobile.
If users cannot find what they’re looking for, they have no reason to stay on your site. Instead, they will certainly bounce and find a competitor that offers a better user experience.
3. Mobile Optimization: Don’t forget about optimizing your site for mobile. If you don’t already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead”. Thus, mobile optimization is really required.
4. Never Stop Testing: Evaluating conversion paths, how far users scroll, and where they are clicking, etc, are important qualities that can reveal if your pages are performing the way you intended. If you’re someone that has tons of pages to go through, chances are you may find this issue on a lot of pages, especially older landing pages. Pages like these may actually be performing quite well, but contain outdated information that you know could be updated. Others may just need some tweaking updates or design changes. Simple changes such as button colors, headers, or adding a few sentences in your copy could make incredible differences in the page’s performance.
5. Create New or Unique Offerings: Converting visitors is the core way you can evaluate how many users are moving down your marketing funnel. Many of us know that the way you typically convert visitors is by presenting offers, demos, or items that they will find attractive. But with so many resources out on the internet, it’s now more difficult than ever to break through the noise and get people converting on yours.
This means it’s more important than ever to not only pay attention to what offers and resources are out there within your service area, but what isn’t too.
Maybe you’re a social media company who notices many other competitors are making eBooks on how to create a social media calendar. Rather than creating a similar offer, could you take it a step further and create a tool that allows people to enter in some information that helps generate a schedule that syncs to their Google calendar?
If this seems too complicated, you could also try identifying templates that aren’t currently widely available and quickly creating one and promoting it.