As one of the top user experience factors, WordPress Website performance is more important than ever. Website speed and performance on mobile devices is particularly important, with a rapidly growing number of visitors accessing the web via smartphones and tablets.

While WordPress is very easy to get up and running, making your site speedy requires a bit more work, and is an ongoing process. In this article we’ll cover why speed matters, and offer some practical advice for how to speed up WordPress.

Improving performance takes a lot of trial and error, but it’s great fun!

A long list of factors can impact on the speed of your site, including DNS, hosting, server resources and configuration, as well as theme, plugins and even content. Below are some factors that affect WordPress performance.

1. Your Hosting Provider or Server Configuration:

When it comes to hosting, cheaper is not always better. If you’re serious about the performance of your website, make sure you choose the right hosting provider. If you prefer a more hands-on approach, there are plenty of guides to building your own optimized server. Otherwise, there are many hosting services available.

Keep in mind that it’s not uncommon for WordPress to hit memory limits if you’re using resource-hungry plugins, especially on shared hosting. Server-level optimization is well worth exploring if you’re managing your own servers.

2. Specialized WordPress Hosting:

Managed WordPress hosting has come a long way in the past few years. Some of the biggest players, like GoDaddy, offer WordPress optimized hosting that includes daily backups, automatic core updates, comment spam filtering, built in caching, DDoS protection, and malware scanning.

For a long time, a popular myth has prevailed: shared hosting just isn’t worth looking at. But, in reality, it really does depend upon the host you choose. Some modern hosting companies purpose-build their hosting platform for optimum performance. As a result, most hosting platforms are fast, and can handle an insane amount of traffic. Just be sure to do your own research and testing before you lock in a shared hosting platform. 

3. Choice of Theme:

Choosing the right theme plays a major role in the speed of your WordPress site. A high quality theme isn’t about how it looks; it’s about how well it has been built and how well it conforms to the WordPress Theme Development Standards. Look for actively developed, well supported themes.

A theme with solid functionality is also paramount, as this will reduce the need for plugins (leading us nicely into our next point).

4. Number of Plugins

At the time of writing, there are 31,539 plugins with 672,957,182 downloads in the WordPress Plugin Directory. This is great if you’re a WordPress developer or user looking for specific website functionality, but there is a temptation to just install one more plugin.

Well-built WordPress sites usually have minimal plugins installed. While it can be tempting to include all the bells and whistles, ask yourself whether it is critical to install that extra plugin. Remember, WordPress out-of-the-box is extremely powerful. It doesn’t require dozens of plugins. So, if in doubt, don’t install it!

5. Types of Plugins

When you’re selecting a plugin, spend a few extra minutes researching the best option available. The WordPress Plugin Directory displays a few useful pieces of information, designed to make the selection process easier:

Star ratings (from 0-5 stars)

Notification if the plugin hasn’t been updated in two years

Number of downloads

Link to support forums

User feedback

Install only the highest quality plugins: those that have high ratings, lots of download, and that are actively developed and supported.


While creating a WordPress website, it is really important to keep above factors in mind to avoid the slowdown of the website. Also, if you are looking for best website designing company in London, then you should check out for more.

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