This month’s collection of essential design trends is a gift to behold. Each of the trends is highly usable options that are versatile, giving you plenty of room to play and make them your own. That’s the best kind of trend, right?

Here’s what’s trending in design this month.

Whimsical Illustrations

It seems like whimsical illustrations are practically everywhere. Fun drawings that can be anything from line-style illustrations to full-colour pieces of art are popping up in all kinds of projects – even for brands, companies, of business types that you might not expect. Whimsical illustrations are trending for a number of reasons:

 They create just the right feel for a project that doesn’t need to be heavy;

 You can design the main imagery to be whatever you want;

They provide a source of delight for users;

Every project using illustrations look a little different, creating a custom design;

 The proliferation of illustration kits have made creating this style easier than ever.

The thing that might be best about using whimsical illustrations is the personality they bring to a project. The right illustrated element – or series of elements – can emotionally tie users to the project while setting a scene. The possibilities are almost endless. Illustrations don’t have to apply only to lighthearted projects, even though “whimsical” might imply it.

Black and Blue:

It’s a classic colour combination that’s making a big return to projects – black and blue palettes.

The contrast of a dark background and blue accents is eye-appealing and creates a harmonious and pleasing visual aesthetic. The projects below use this colour trend in different ways, all with the same cool result.

Anything-But-Flat Scroll Transitions:

Anything-but-flat scroll transitions is a versatile design trend that’s visually interesting and contributes to usability. (It’s a win-win!) This trend is exemplified by a transition element between “screens” or “scrolls” with a visual that isn’t just a box or flat line. Think of how most parallax designs or screen-based vertical viewpoints advance from one box to another. With this trend, the transition is more fluid.

Here’s why this trend works so beautifully: The fluid transition is somewhat disruptive because the user doesn’t expect this visual and seeing the edge of a transitional element encourages scrolling. Whether the user scrolls to see how the transition changes or to preview more content is irrelevant as long as the interaction happens. It’s brilliant and beautiful, especially on desktop screens.

Conclusion

The best essential design trends are versatile enough that you can use them in new projects or incorporate them into websites that are already live for a little refresh.

A custom illustration can add extra interest to a hero area or page within your website, a tweak to the colour palette can create a brilliant black and blue combination or a neat transition can help users engage with the scroll.

If you want to spice up a project, these trends fit the bill for sure. For more information log on to www.viesignals.co.uk .

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